The brief:
Increase Openview households to 1.8 million by March 2019 and develop a fully integrated marketing strategy including all communication platforms.
Insight:
Entertainment in South Africa is monopolized.
Our solution:
Establish Openview as the Liberator of Entertainment.
Project Details
The brief:
Encourage uptake for DStv Explora within the entry level subscriber tiers using the value proposition created in our premium campaign.
Project Details
The Brief: Introduce Masterpass as a new instant payment option to DSTV subscribers.
We used this opportunity to remind consumers about the value of time when you’re watching your favourite show.
The Brief: Introduce Masterpass as a new instant payment option to DSTV subscribers.
We used this opportunity to remind consumers about the value of time when you’re watching your favourite show.
The Brief:
Develop a fresh look for Salsa’s menu’s and coasters while staying true to the established corporate identity.
The Brief:
Promote ENCA’s new program line-up and its anchors.
The Brief:
Promote the launch of OpenView’s very own news channel and drive interest.
The Insight:
People talk about news trending on social media.
Our Solution:
We tell a story through current trending hashtags.
The Brief:
Build consumer trust with the McDonald’s brand and products.
Insight:
People trust the food they’re eating when they know the people that make it.
Our Solution:
Know Our People, Know Our Food.
To the people who foot the wifi bill that allows us to daydream about flocks of sheep being eaten by robot – propelled – zebra’s, whilst watching our inspirational YouTube Videos.
To the people who keep us motivated to fight for the mother of all ideas before entering the dream-killer (the boardroom).
To the people who graciously give us their notes we so humbly accept, after we’ve just had two office sleepovers (in one night).
To the people who shake our hands (or give awkward side-hugs) in return for our SRL patented – we’ll make you rich AF – promise.
To that commitment. That sacrifice. That love.
To you, our clients. Thank You.
